Michelle Bedard
East Bay Freelance Copywriter
and Content Strategist
Projects
My passion and purpose is to craft words that make your ideas come to life. Whether it's creating an ad for a display, tradeshow, magazine, or flyer, I have experience writing copy for many forms of media. Consulting with clients and working with designers to conceptualize ideas are extra bonuses to my profession. Making your website easy to use and crafting strategies to make your website alive and interactive allows me the creative energy to draw others to take action on your site. Here are some examples of my work. Please ask about my content strategy experience.
Click on the slideshow to see samples of our work
Working with an ad agency, I created the content for this ad and pitched it to our client who approved it during the first round of meetings.
I worked with the client to perfect the right tagline for his marketing efforts.
Hired to write the content for Valley Pregnancy Center, I worked with the creative team at Brand Abound to conceptualize this ad that appeared in Stone Ridge Mall, Pleasanton.
Working with an ad agency, I created the content for this ad and pitched it to our client who approved it during the first round of meetings.
Advertising Campaigns
Working with creative directors, designers, and clients, I've developed concepts and copy for these ads.
A leader in the medical anesthesia field, MAC hired Flair For Writing to write the content in their brochure. Working with a design team, I developed a multi-page brochure from scratch.
Flair For Writing formulated all of the original content for MAC who previously had no brochures to leave with their clients.
A leader in the medical anesthesia field, MAC hired Flair For Writing to write the content in their brochure. Working with a design team, I developed a multi-page brochure from scratch.
Brochures
Working with clients in different industries has allowed me the opportunity to write in the tone and voice of their brands. Marketing brochures are an essential element to any business, and Flair For Writing can help your business with brochures, leave behinds, or print material.
Flair For Writing was hired by a client to rewrite Expert Eye Care's entire website. I added fresh content, aligning with SEO best practices, and images and then inputted the content using a CMS.
Aligning with HomeFolio, I wrote the two page article on a multi-million dollar listing in this Blackhawk Home.
A way to get fresh content on your website, blogs are short, easy reads often with bullet points and headlines that draw your readers to your site and, combined with meta tags, help with SEO best practices. Flair For Writing drafts polished content in the form of blogs and has written for many industries.
Flair For Writing was hired by a client to rewrite Expert Eye Care's entire website. I added fresh content, aligning with SEO best practices, and images and then inputted the content using a CMS.
Websites, Articles, Press Releases and Blogs
A huge strength of mine is developing copy and optimizing it through key words, phrases, titles, and tags.
Over the years I have worked with amazing clients to develop their web presence in the form of web content, articles, press releases, and blogs.
With my solid reputation and commitment to excellence, I work with designers and SEO specialists to create copy and upload it onto your CMS.