Flair For Writing

Freelance Copywriter

​2010 - present

 

 

I began my business over five ago and have maintained some very close business and personal relationships with many of my clients.  I have been very fortunate to have working relationships with over 100 small-to-medium sized businesses in some of these industries:

technology, real estate, medical, dental, optometry, pharmacy, financial, professional athletes/sports, jewelry, service, cuisine, animal welfare, women's health, mobile ads, chamber of commerce, community service, business, real estate, insurance, law, and construction.

 

Highlights of my career:

• Created content to launch Apple Pay with Patelco Credit Union

• Wrote the video script and features listing for 19 million dollar Lafayette estate 

• Created editorial calendar, developed topics, and wrote blog postings for Bay Area real estate firms that have significantly improved search engine rankings and reduced bounce rate

• Rewrote 32 page website for medium-sized technology company that increased ease of readability and client comprehension by translating complex verbiage into simpler terminology

• Assisted in the rebranding, web content, blogs, press releases, and tradeshow material for mobile coupon company that secured a business deal with Marketo and Pete’s Ace Hardware

• Created organic web content and social media postings for chain of pharmacy stores that doubled the amount of customers using the website to buy products

• Developed marketing proposal and wrote the marketing collateral for lending company that resulted in a profit of quantum proportions

• Rewrote jewelry website with SEO content that resulted in an increase of sales by 24% in an 7 week period

• Used analytics to drive marketing campaigns for financial services, non-profit organizations, professional athletes, personal services

• Designed and executed power point presentation to major medical group that resulted in social media campaign, re-branding, new logo, and website facelift

 

Examples of Copy Include:  Websites, white papers, press releases, case studies, print and online ads, mobile ads, community publications, tradeshow displays, email blasts, drip campaigns, landing pages, brochures, blogs, banner ads, sales letters, social media campaigns, e-newsletters, scripts, direct mailers, marketing collateral

 

Client List to Include:  Cisco, Patelco, Global REI, Villa Properties, Funmobility, PinPoint Research, Primary Eye Care, Custom eCare Pharmacy, Frank L Penney Law Firm, Nocos and Kudiya, LLP, Danville Materials, Cerec Dental, San Ramon Chamber of Commerce, Heavenly Greens, Jewelers Gallery, Medical Anesthesia Consultants, Dr. Amy Burkhart, Dashboard Dealership Enterprises, Rancho Cantina, Stonebridge Homes, Hands On Implant, Humane Society of Silicon Valley, Pacific Ozone, Quality Erector Construction, the 8D Network, 8 Day Close, Remax Accord, Allstate Insurance, Empire Realty, Birk's Restaurant

 

Achievements: My work has been published in Danville Patch, San Ramon Patch, Parent’s Magazine, The San Jose Mercury News, and All Things Pawsible as well as several internet websites.

 

Brand Abound

Account Manager/Project Manager/Lead Copywriter

​2012-2015

I worked with a team of creative directors, designers, SEO experts, and strategists to deliver exceptional online and print design and copy to B2B and B2C  industries while maintaining consistent branding and messaging across all platforms.

 

●     Lead content strategy and branding efforts through research, analysis, strategic   planning, implementation, and monitoring

●     Nurtured and managed multi-million dollar accounts, held quarterly meetings, reported to stakeholders

●     Wrote and presented proposals using InDesign

●     Ensure proper distribution of deliverables on time and within budget

●     Implement SEO and SEM strategies across global platforms and industries

●     Initiated marketing and sales collateral for company-wide adoption

●     Maintained editorial calendar

●     Wrote, reviewed, and edited copy 

 

 

HomeFolio Media

Feature Writer and Editor

​2013 - 2014

 

With a background in real estate, it was a natural fit for me to write the biographies of my colleagues and friends.  As the Feature Writer, I also have the privilege of creating stories about the luxury homes top-producing agents are selling and sharing the behind-the-scenes success stories which make these agents experts in their field.

 

Highlights of working for HomeFolio

 

• Interview top-selling real estate agents and write profile articles that appear in HomeFolio Magazine, a monthly publication distributed to over 40,000 homes and online at www.homefoliomedia.com

• Create monthly articles for submission to HomeFolio Media with links to Google Plus, Linked In, Twitter, and Facebook with the goal of increasing page ranking through organic content and reader interest

• Assist with online and print marketing efforts for top-producing real estate agents in the East Bay to drive prospective clients to contact the agents

• Wrote feature article on multi-million dollar home that received multiple offers and sold within weeks of article being published

• Doubled participation of agents wanting profile articles within 3 months of being hired as Feature Writer

 

 

 

 

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